Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Available in both on-demand and real-time formats.
Full Access Students (Backstage Pass FA/VIP and Certificate Program Students): Join our instructors for upcoming real-time, eLearning sessions. Upcoming classes are detailed below!
All Students: The same courses are also available 24/7 in the on-demand format, right from your Research Rockstar Dashboard.
Not yet a Research Rockstar student? We have options.
UPCOMING CLASSES IN MAY & JUNE
- Factor & Cluster Analysis – May 3, 10, 17 & 24, 2022 (four consecutive Tuesdays) @ 11:00AM – 12:30PM Eastern. You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factors and clusters have the same primary purpose: to reduce the amount of data while remaining true to the original results. In this course, Instructor Julie Worwa will guide market researchers who plan to use these techniques on when to use them, how to work with a data analyst, and how to report the results. Course Description. In Your Dashboard.
- Conducting Global Market Research – May 12 & 19, 2022 (two consecutive Thursdays) @ 1:00PM – 2:00PM Eastern. For researchers conducting multinational research, success requires managing complexities around logistics (sampling and data collection), research design (selecting methods that will be effective in multiple countries), and analysis (making choices about how to analyze and report data from multiple countries when we know the impact of that cultural difference response behavior). Join instructor Kathryn Korostoff to learn about managing global research studies while mitigating known risks. Course Description. In Your Dashboard.
- Market Segmentation: Methodology Options & Project Planning – May 25 @ 1:00PM – 3:00PM Eastern.
Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. The course includes important jargon and concepts, as well as three different approaches to defining market segments. Course Description. In Your Dashboard. - Writing Quantitative Research Reports – June 2, 9, 16 & 23, 2022 (four consecutive Thursdays) @ 1:00PM – 2:30PM Eastern. Learn how to write a great quantitative market research report, even if you are new to report writing. In this 4-part program, Instructor Kathryn Korostoff teaches students how to interpret quantitative data in order to address project objectives, and how to report the findings using various text, visual display, and even multimedia approaches. Course Description. In Your Dashboard.
- Social Media Research & Sentiment Analysis – June 7, 2022 @ 11:00AM – 1:00PM Eastern. Ever thought of using social media as a market research resource? Instructor Kathryn Korostoff teaches the basics of how social media can be used as a market research resource. In addition, the course is an introduction to social media monitoring, social sample sources & more. Get a practical perspective on how you can use social media in your market research projects. Course Description. In Your Dashboard.
- Improving Customer Satisfaction: Monitoring Methods that Deliver Insights – June 8, 2022 @ 11:00AM – 1:00PM Eastern. Are you planning your organization’s first customer satisfaction research study? Upon completing this course with Instructor Kathryn Korostoff, you’ll be able to understand customer satisfaction research concepts and jargon. In addition, students will be able to specify research goals and identify and overcome seven common challenges within customer satisfaction. Course Description. In Your Dashboard.
- Analyzing Survey Data Using SPSS: 201 – June 14, 21, 28 & July 12, 2022 (four Tuesdays) @ 11:00AM – 12:30PM Eastern. *No class the week of July 4th due to the Fourth of July Holiday. If you have completed our Intro to SPSS course (or equivalent), here is your next step for advancing your SPSS skills! Our SPSS 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor takes you step-by-step. Note: This course is designed as a “flipped” classroom: students will watch pre-recorded demonstrations as homework and will complete SPSS exercises during class time. Course Description. In Your Dashboard. Pre-requisites: (1) All students must have an SPSS license. Version 21 or higher is preferred and (2) Existing familiarity with descriptive statistics and crosstabs is required. This course does not teach basic statistics, it is a hands-on course in using SPSS.
- Behavioral Economics for Market Researchers – June 15, 22, 29 & July 6, 2022 (four consecutive Wednesdays) @ 1:00PM – 2:30PM Eastern. What drives consumers to make the decisions they make? We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences, and more. It is our job as market researchers to leverage concepts such as anchoring, framing, and the power of default to help clients gain new insights. Learn important behavioral economic concepts that will improve your research designs and reports. Course Description. In Your Dashboard.
- Data Visualization & Infographic Design for Market Researchers – June 30 & July 7, 14, & 21, 2022 (four consecutive Thursdays) @ 1:00PM – 2:30PM Eastern. In this class, Instructor Kathryn Korostoff teaches basic infographic design principles and different layout options. Students will see and use infographic design software. Upon course completion, students will be able to identify a variety of infographic formats, choose data visualization elements, create infographics using a 6-step process, and more.
Course Description. In Your Dashboard.
INSTRUCTOR ADVICE
Instructor Kathryn Korostoff on the upcoming live session, Writing Quantitative Research Reports – June 2, 9, 16 & 23, 2022 @ 1:00PM – 2:30PM Eastern. Course Description. In Your Dashboard:
“Producing research reports that are objective, thorough, and insights-rich is hard, even for the most experienced market researchers. In this class, I enjoy sharing specific techniques researchers can use to write their reports without getting stuck in “analysis paralysis” or writer’s block. I’ve worked with hundreds of market researchers on amping up their reporting, and I almost always find that with just a few new reporting tactics, they can vastly improve their reports while still managing to meet tight deadlines. I also include lots of reporting examples so that the students can see real-world reports for design inspiration.”
HANDY LINKS
P.S. Here are some helpful links:
