Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below.
Not yet a Research Rockstar student? We have options.
UPCOMING 1-HOUR LIVE EVENTS IN JANUARY
- Market Research 101. Join our 1-hour instructor-led live event on January 5, 2023 @ 11:00AM Eastern. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete this class ready to confidently make informed market research decisions. Live Event Access | Course Description
- Conducting Research Interviews. Join our 1-hour instructor-led live event on January 10, 2023 @ 12:00PM Eastern. So you want to know how to conduct research interviews? Then this instructor-led course is for you. Perfect for new researchers who want a real-world introduction and the inside scoop on how to avoid common challenges. Live Event Access | Course Description
- Questionnaire Design 101: Planning & Project Management. Join our 1-hour instructor-led live event on January 11, 2023 @ 11:00AM Eastern. Planning to run a survey project, but don’t know where to start? In this course, Instructor Kathryn Korostoff teaches students how to manage the process with project management excellence. Includes tips for pre-testing, managing clients/stakeholders, and how to avoid common mistakes in survey research. Live Event Access | Course Description
- Data Fluency for Methodology Planning. Join our 1-hour instructor-led live event on January 12, 2023 @ 12:00PM Eastern. In recent meetings, have you heard clients or colleagues talk about 1st versus 3rd party data, data veracity, behavioral data, blended data, or perhaps even DMPs? And when these topics come up, do you feel confident that you understand the terms and their relevance to customer insights works? Today, the data-fluent researcher can choose from many types of data– including “big” and “small,” quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs. Live Event Access | Course Description
- Secondary Research 101: Sources & Techniques. Join our 1-hour instructor-led live event on January 18, 2023 @ 11:00AM Eastern. Can you name 20 sources of secondary research? You will be able to after you take our course on secondary research sources and techniques. Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Live Event Access | Course Description
- Focus Groups: Design & Management. Join our 1-hour instructor-led live event on January 19, 2023 @ 12:00PM Eastern. Learn how to manage a focus group project, even if you have never done so before. In this course, students are guided through the process of planning and managing a focus group project step-by-step. This course only covers reporting options briefly. For a more in-depth class on reporting, see our course on Writing Qualitative Research Reports. Live Event Access | Course Description
- Quantitative Data Analysis. Join our 1-hour instructor-led live event on January 24, 2023 @ 11:00AM Eastern. Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can you work effectively with data analysis or statisticians who may be supporting your market research projects? What are some of the important predictive options you can consider? Instructor Cindy Casper teaches the basics of quantitative analysis in a fun, practical way.
*Note: This course does not include generating data analysis; it focuses on planning for and interpreting data analysis. Live Event Access | Course Description - Sampling Methods for Market Research. Join our 1-hour instructor-led live event on January 25, 2023 @ 12:00PM Eastern. Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researcher needs to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require considerable knowledge and strategy. Live Event Access | Course Description
- Analyzing Data Using SPSS: 101. Join our 1-hour instructor-led live event on January 26, 2023 @ 11:00AM Eastern. An introductory SPSS course for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This course starts with the very basics of importing and formatting data and concludes with conducting and reading crosstabs with significance testing. Live Event Access | Course Description
- Writing Qualitative Research Reports. Join our 1-hour instructor-led live event on January 31, 2023 @ 12:00PM Eastern. Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as easy as it may sound. Qualitative information can be complex and rich–analyzing it properly takes discipline, and presenting it so that others can grasp key results requires careful planning. Live Event Access | Course Description
INSTRUCTOR ADVICE
Instructor Michelle Legros on the upcoming live event, Market Research 101 – January 5, 2023 @ 11:00AM – 12:00PM Eastern. Live Event Access | Course Description
“Whether you are early in your Market Research career or find yourself involved in research and insights initiatives, it is important to understand the fundamentals. Knowing the language of market research & insights will give you confidence and credibility in your organization. Understanding the steps of a market research project will help you plan for a successful initiative. And, having a strong grasp of your role will prepare you for the decisions you need to make along the way to complete a successful project. In Market Research 101, I will share practical examples and tips from my 25+ years working on corporate and agency-side market research and insights teams. After this course, you will be able to successfully navigate your role in the research & insights world.”
HANDY LINKS
P.S. Here are some helpful links:
