Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking "Live Event Access" below.
Not yet a Research Rockstar student? We have options.
Market Research and Insights managers encounter various challenges when onboarding new employees. One is that while new employees may have impressive educational credentials, they rarely have a lot of real-world experience. We’ve even heard from managers who have hired people out of Graduate programs, people with Master’s degrees in survey research or statistics, who lack the practical skills needed for day-to-day work. The theory that people learn in graduate school is fantastic, and we appreciate the rigor of academic thinking! But when you have to actually sit down and write a screener, craft a questionnaire, analyze data, or summarize data, it’s a very different thing. With our courses, students get to bridge that gap between academic theory and practical reality, all with the help of our expert instructors (who cumulatively have over 100 years of market research experience). In addition, many of our downloadable job aids have citations for students who want the academic sources behind best practices.
If you’re ready to amp up market research fundamentals for yourself or your team, join us for these upcoming live events! Don’t forget to pre-submit your questions HERE to be at the top of the queue.
UPCOMING 1-HOUR LIVE EVENTS IN APRIL
- Market Research 101. Join our 1-hour instructor-led live event on April 4, 2023 @ 1:00PM Eastern. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete this class ready to confidently make informed market research decisions. Live Event Access | Course Description
- Conducting Research Interviews. Join our 1-hour instructor-led live event on April 5, 2023 @ 1:00PM Eastern. So you want to know how to conduct research interviews? Then this instructor-led course is for you. Perfect for new researchers who want a real-world introduction and the inside scoop on how to avoid common challenges. Live Event Access | Course Description
- Questionnaire Design 101: Planning & Project Management. Join our 1-hour instructor-led live event on April 12, 2023 @ 12:00PM Eastern. Planning to run a survey project, but don’t know where to start? In this course, Instructor Kathryn Korostoff teaches students how to manage the process with project management excellence. Includes tips for pre-testing, managing clients/stakeholders, and how to avoid common mistakes in survey research. Live Event Access | Course Description
- Data Fluency for Methodology Planning. Join our 1-hour instructor-led live event on April 13, 2023 @ 1:00PM Eastern. In recent meetings, have you heard clients or colleagues talk about 1st versus 3rd party data, data veracity, behavioral data, blended data, or perhaps even DMPs? And when these topics come up, do you feel confident that you understand the terms and their relevance to customer insights works? Today, the data-fluent researcher can choose from many types of data– including "big" and "small," quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs. Live Event Access | Course Description
- Secondary Research 101: Sources & Techniques. Join our 1-hour instructor-led live event on April 18, 2023 @ 12:00PM Eastern. Can you name 20 sources of secondary research? You will be able to after you take our course on secondary research sources and techniques. Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Live Event Access | Course Description
- Focus Groups: Design & Management. Join our 1-hour instructor-led live event on April 19, 2023 @ 1:00PM Eastern. Learn how to manage a focus group project, even if you have never done so before. In this course, students are guided through the process of planning and managing a focus group project step-by-step. This course only covers reporting options briefly. For a more in-depth class on reporting, see our course on Writing Qualitative Research Reports. Live Event Access | Course Description
- Sampling Methods for Market Research. Join our 1-hour instructor-led live event on April 20, 2023 @ 1:00PM Eastern. Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and the practical considerations needed for a sampling plan that will result in high-quality data. Live Event Access Course Description
- Quantitative Data Analysis. Join our 1-hour instructor-led live event on April 25, 2023 @ 1:00PM Eastern. Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can you work effectively with data analysis or statisticians who may be supporting your market research projects? What are some of the important predictive options you can consider? Instructor Cindy Casper teaches the basics of quantitative analysis in a fun, practical way.
*Note: This course does not include generating data analysis; it focuses on planning for and interpreting data analysis. Live Event Access | Course Description - Analyzing Data Using SPSS: 101. Join our 1-hour instuctor-led live event on April 26, 2023 @ 12:00PM Eastern. An introductory SPSS course for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This course starts with the very basics of importing and formatting data and concludes with conducting and reading crosstabs with significance testing. Live Event Access | Course Description
- Writing Qualitative Research Reports. Join our 1-hour instructor-led live event on April 27, 2023 @ 12:00PM Eastern. Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as easy as it may sound. Qualitative information can be complex and rich–analyzing it properly takes discipline, and presenting it so that others can grasp key results requires careful planning. Live Event Access | Course Description
HANDY LINKS
P.S. Here are some helpful links:
