Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking "Live Event Access" below.
Not yet a Research Rockstar student? We have options.
In market research surveys, we use both closed-ended and open-ended questions. Closed-ended questions include rating scales, rank order questions, checklists, and so on. However, even in a short questionnaire, we often include one or two open-ended questions. Open-ended questions are most commonly used in customer satisfaction surveys, where they follow up on closed-ended questions to gather more detailed feedback (for example, this is often done in Net Promoter Score (NPS) surveys), but open-ended questions in our Questionnaire Design 201 course, our course Open-Ended Questions (which covers their design, presentation, and analysis), as well as how to efficiently summarize results from them in Writing Quantitative Research Reports.
If you’re ready to amp up market research fundamentals for yourself or your team, join us for these upcoming live events! Don’t forget to pre-submit your questions HERE to be at the top of the queue.
UPCOMING 1-HOUR LIVE EVENTS IN MAY
- Questionnaire Design 201: Scale Selection. Join our 1-hour instructor-led live event on May 2, 2023 @ 12:00PM Eastern. In this 4-module, Instructor Amy Anderson covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more. The class also delves into decisions about the choice of even versus odd scales, the number of points and related topics. Your instructor will also cover scale selection considerations for both online and telephone data collection. Live Event Access | Course Description
- Open-Ended Questions. Join our 1-hour instructor-led live event on May 9, 2023 @ 12:00PM Eastern. A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish. Live Event Access | Course Description
- Writing Quantitative Research Reports. Join our 1-hour instructor-led live event on May 3, 2023 @ 12:00PM Eastern. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want your audience to understand and retain key research findings and to maximize the chance they will put them to use. Live Event Access | Course Description
- Client Management Skills for Market Researchers. Join our 1-hour instructor-led live event on May 4, 2023 @ 12:00PM Eastern. In this class, Instructor Michelle Legros teaches students the fundamental client management skills necessary to establish an effective researcher/client relationship, ensuring that they can work together as a team to successfully manage project risks. Live Event Access | Course Description
- Improving Customer Satisfaction. Join our 1-hour instructor-led live event on May 10, 2023 @ 12:00PM Eastern. Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges. Live Event Access | Course Description
- Conjoint, Discrete Choice & MaxDiff. Join our 1-hour instructor-led live event on May 11, 2023 @ 1:00PM Eastern. Learn how to manage a focus group project, even if you have never done so before. In this course, students are guided through the process of planning and managing a focus group project step-by-step. This course only covers reporting options briefly. For a more in-depth class on reporting, see our course on Writing Qualitative Research Reports. Live Event Access | Course Description
- Ethnographic Research for Customer Insights. Join our 1-hour instructor-led live event on May 16, 2023 @ 12:00PM Eastern. Ethnography has been a niche market research methodology for decades, bu t with the recent increase in observational methods overall, its practice is rising. Instructor Kathryn Korostoff will teach important concepts that will help you decide when to use ethnography (traditional or online), how to plan a project, and how to avoid common errors. Live Event Access | Course Description
- Mobile & Online Qualitative Research Methods. Join our 1-hour instructor-led live event on May 17, 2023 @ 12:00PM Eastern. Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Marni Martens, topics in this 4-module program include social media research, online focus groups, crowdsourcing (idea management and predction market platforms), webcam research, online projective methods, and more. Includes examples, demonstrations, and exercises. By the end of this course, students will know when to recommend these methods, how to plan for these projects, and how to set clear expectations with clients and colleauges about their benefits and limitations. Live Event Access | Course Description
- Factor & Cluster Analysis. Join our 1-hour instuctor-led live event on May 18, 2023 @ 12:00PM Eastern. You’ve heard the terms "factor analysis" and "cluster analysis"; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are often referred to as "data reduction" techniques. In survey research, factor analysis and cluster analysis are used in tandem. Live Event Access | Course Description
- Conducting Global Market Research. Join our 1-hour instructor-led live event on May 23, 2023 @ 12:00PM Eastern. Market researchers conducting multinational projects encounter complexities that simply don’t exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality samples for multinational surveys. Some of the complexitites are more about research design; for example, some research methods are more effective in some countries and less so in others. And other complexities are about analysis; for example, making choices about how to analyze and report data from multiple countries when we know that cultural differences can impact response behavior. Live Event Access | Course Description
- Market Research 101. Join our 1-hour instructor-led live event on May 24, 2023 @ 11:00AM Eastern. Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete this class ready to confidently make informed market research decisions. Live Event Access | Course Description
- Behavioral Economics for Market Researchers. Join our 1-hour instructor-led live event on May 25, 2023 @ 12:00PM Eastern. What drives consumers to make the decisions they make? We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences, and more. It is our job as market researchers to leverage concepts such as anchoring, framing, and the power of default to help clients gain new insights. Learn important behavioral economics concepts that will improve your research designs and reports. Live Event Access | Course Description
- Social Media Research & Sentiment Analysis. Join our 1-hour instructor-led live event on May 31, 2023 @ 1:00PM Eastern. Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this instructor-led class is an introduction to social media monitoring, social sample sources & more. Get a practical perspective on how you can use socail media in your market research projects. Live Event Access | Course Description
HANDY LINKS
P.S. Here are some helpful links:
