Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below.
Not yet a Research Rockstar student? We have options.
As market research professionals, most of us have evolved our methodology mix over the past few years, for obvious reasons. And perhaps the greatest “methodology winner” has been online qualitative research. Online qual is great; we get to do deep or wide explorations of customer attitudes, we can get a visual record of behaviors or reactions to stimuli… and so much more! many of us have had the opportunity to really amp up the quality and broaden the scope of what we do with online qual (turning pandemic lemons into insights lemonade). The great news is that we have multiple online qual methods and numerous platforms from which to choose! Join our related courses to gain easy access to related best practices and real-world project management guidance. For researchers looking to amp up their online qualitative research skills, we recommend the following courses with upcoming live events:
UPCOMING 1-HOUR LIVE EVENTS IN FEBRUARY
- Questionnaire Design 201: Scale Selection. Join our 1-hour instructor-led live event on February 1, 2023 @ 11:00AM Eastern. In this 4-module course, Instructor Amy Anderson covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more. The class also delves into decisions related to the choice of even versus odd scales, the number of points (5? 7? 10? 11?), and related topics. Your instructor will also cover scale selection considerations for both online and telephone data collection. Live Event Access | Course Description
- Writing Quantitative Research Reports. Join our 1-hour instructor-led live event on February 2, 2023 @ 12:00PM Eastern. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want your audience to understand and retain key research findings and to maximize the chance they will put them to use. Your instructor will teach how to interpret quantitative data in order to address project objectives, and how to report the findings using various text, visual displays, and even multimedia approaches. Live Event Access | Course Description
- Open-Ended Questions: Construction, Analysis & Reporting. Join our 1-hour instructor-led live event on February 7, 2023 @ 11:00AM Eastern. A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish. Live Event Access | Course Description
- Conjoint, Discrete Choice & Maxdiff. Join our 1-hour instructor-led live event on February 8, 2023 @ 12:00PM Eastern. What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this course, Instructor Jeff McKenna teaches students basic concepts and usage scenarios. Live Event Access | Course Description
- Ethnographic Research for Customer Insights. Join our 1-hour instructor-led live event on February 9, 2023 @ 11:00AM Eastern. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Your instructor will teach important concepts that will help you decide when to use ethnography (traditional or online), how to plan a project, and how to avoid some common errors. Live Event Access | Course Description
- Client Management Skills for Market Researchers. Join our 1-hour instructor-led live event on February 14, 2023 @ 12:00PM Eastern. Effective market researchers blend market research excellence with client management expertise. After all, disappoint a client one too many times and they’re a former client. Striking this balance can be a challenge. Researchers are often put in the difficult position of juggling client expectations while maintaining budgets, schedules, and suppliers. It can be a lot to handle! Live Event Access | Course Description
- Mobile & Online Qualitative Research Methods. Join our 1-hour instructor-led live event on February 15, 2023 @ 11:00AM Eastern. Do you want to broaden the number of online qualitative research methods at your disposal? This 4-module course includes social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. By the end of this course, students will know when to recommend these methods, how to plan for these projects, and how to set clear expectations with clients and colleagues about their benefits and limitations. Live Event Access | Course Description
- Factor & Cluster Analysis: Advanced Techniques for Project Managers. Join our 1-hour instructor-led live event on February 16, 2023 @ 12:00PM Eastern. You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are often referred to as “data reduction” techniques. In survey research, factor analysis and cluster analysis are used in tandem. Live Event Access | Course Description
- Market Research 101. Join our 1-hour instructor-led live event on February 22, 2023 @ 12:00PM Eastern. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete this class ready to confidently make informed market research decisions. Live Event Access | Course Description
- Conducting Global Market Research. Join our 1-hour instructor-led live event on February 23, 2023 @ 11:00AM Eastern. Market researchers conducting multinational projects encounter complexities that simply don’t exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality samples for multinational surveys. Some of the complexities are more about research design; for example, some research methods are more effective in some countries and less so in others. And other complexities are about analysis; for example, making choices about how to analyze and report data in multiple countries when we know that cultural differences can impact response behavior. Live Event Access | Course Description
- Social Media Research & Sentiment Analysis. Join our 1-hour instructor-led live event on February 28, 2023 @ 12:00PM Eastern. Your instructor will teach the basics of how social media can be used as a market research resource. Included in this instructor-led course is an introduction to social media monitoring, social sample sources & more. Get a practical perspective on how you can use social media in your market research projects. Live Event Access | Course Description
HANDY LINKS
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