You’re busy. We get it. But what if a little training would help reduce your work-related stress? Our students often tell us that our classes helped them to refresh or advance their market research work by teaching them new skills or best practices. Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Available in both on-demand and real-time formats.
Full Access Students (Backstage Pass FA/VIP and Certificate Program Students): Join our instructors for upcoming real-time, eLearning sessions. Upcoming classes are detailed below!
All Students: The same courses are also available 24/7 in the on-demand format, right from your Research Rockstar Dashboard.
Not yet a Research Rockstar student? We have options.
UPCOMING CLASSES IN MARCH & APRIL
- Analyzing Survey Data Using SPSS: 101 – March 15, 22, 29 & April 5, 2022 (four consecutive Tuesdays) @ 11:00AM – 12:30PM Eastern. An introductory SPSS class for beginners taught in our virtual classroom. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our step-by-step SPSS course. Pre-requisites: (1) All students must have an SPSS license. Version 21 or higher preferred and (2) Existing familiarity with descriptive statistics and crosstabs required. This course does not teach basic statistics, it is a hands-on course in using SPSS. Course Description. In Your Dashboard.
- Writing Qualitative Research Reports – March 16, 23, 30 & April 6, 2022 (four consecutive Wednesdays) @ 1:00PM – 2:30PM Eastern. Learn how to write a great qualitative research report, even if you have never done so before. Instructor Ronda Slaven teaches students how to analyze qualitative information and how to report the findings using powerful Key Finding statements. Course Description. In Your Dashboard.
- Questionnaire Design 201: Scale Selection – March 24, 31, April 7 & 14, 2022 (four consecutive Thursdays) @ 11:00AM – 12:30PM Eastern. Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices, and formatting tips. Course Description. In Your Dashboard.
- Open-ended Questions: Construction, Analysis & Reporting – April 12,19 & 26, 2022 (three consecutive Tuesdays) @ 1:00PM – 2:30PM Eastern. A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish. Course Description. In Your Dashboard.
- Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers – April 13, 2022 @ 1:00PM – 3:00PM Eastern. What is conjoint analysis? When should you use it? Instructor Jeff McKenna teaches the basic concepts and usage scenarios. Thanks to this course, you will be able to consider and discuss conjoint analysis and MaxDiff with confidence. Course Description. In Your Dashboard.
- Ethnographic Research for Customer Insights – April 20, 2022 @ 1:00PM – 3:00PM Eastern. Instructor Kathryn Korostoff will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors. No previous experience required: this is a beginner-level course. Course Description. In Your Dashboard.
- Client Management Skills for Market Researchers – April 21 & 28, 2022 (two consecutive Thursdays) @ 1:00PM – 3:00PM Eastern. In this class, Instructor Michelle Legros teaches students the client management skills you need to establish an effective researcher/client relationship, ensuring that they can work together as a team to successfully manage project risks. Course Description. In Your Dashboard.
- Mobile & Online Qualitative Research Methods – April 27, May 4, 11 & 18, 2022 (four consecutive Wednesdays) @ 1:00PM – 2:30PM Eastern. Do you want to broaden the number of online qualitative research methods at your disposal? Thanks to this class taught by Instructor Kathryn Korostoff, you will know when to recommend these methods and how to avoid their known risk factors. Course Description. In Your Dashboard.
INSTRUCTOR ADVICE
Instructor Jeff McKenna on the upcoming live session, Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers – April 13, 2022 @ 1:00PM – 3:00PM Eastern. Course Description. In Your Dashboard:
“Students will learn the fundamentals to manage a conjoint project. They will understand the requirements for setting up the experimental design, basic statistical theory underlying the methodology, how to interpret the results and how to apply the findings to business decisions.”
HANDY LINKS
P.S. Here are some helpful links:
