Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Available in both on-demand and real-time formats.
Full Access Students (Backstage Pass FA/VIP and Certificate Program Students): Join our instructors for upcoming real-time, eLearning sessions. Upcoming classes are detailed below!
All Students: The same courses are also available 24/7 in the on-demand format, right from your Research Rockstar Dashboard.
Not yet a Research Rockstar student? We have options.
UPCOMING CLASSES IN NOVEMBER & DECEMBER
- Quantitative Data Analysis – November 2, 9, 16 & 23, 2022 (four consecutive Wednesdays) @ 1:00PM – 2:30PM Eastern. Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can you work effectively with data analysts or statisticians who may be supporting your market research projects? Instructor Cindy Casper teaches the basics of quantitative analysis in a fun, practical way. This market research class is ideal for those new quantitative data analyses. No previous background in statistics is required. Course Description. In Your Dashboard.
This course is one of the Insights Association requirements for professionals seeking to attain their IPC Quantitative Certificate or IPC Analytics Certificate. - Factor & Cluster Analysis – November 17, December 1, 8 & 15, 2022 @ 11:00AM – 12:30PM Eastern. You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factors and clusters have the same primary purpose: to reduce the amount of data while remaining true to the original results. In this course, Instructor Julie Worwa will guide market researchers who plan to use these techniques on when to use them, how to work with a data analyst, and how to report the results. Course Description. In Your Dashboard.
This course is one of the Insights Association requirements for professionals seeking to attain their IPC Quantitative Certificate or IPC Analytics Certificate. - Behavioral Economics for Market Researchers – November 18, December 2, 9 & 16, 2022 @ 1:00PM – 2:30PM Eastern. What drives consumers to make the decisions they make? We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences, and more. It is our job as market researchers to leverage concepts such as anchoring, framing, and the power of default to help clients gain new insights. Learn important behavioral economic concepts that will improve your research designs and reports. Course Description. In Your Dashboard.
- Writing Quantitative Research Reports – November 29, December 6, 13 & 20, 2022 (four consecutive Tuesdays) @ 1:00PM – 2:30PM Eastern. Learn how to write a great quantitative market research report, even if you are new to report writing. In this 4-part program, Instructor Kathryn Korostoff teaches students how to interpret quantitative data to address project objectives and report the findings using various text, visual display, and even multimedia approaches. Course Description. In Your Dashboard.
This course is one of the Insights Association requirements for professionals seeking to attain their IA Certificate in Quantitative Research Principles. - Improving Customer Satisfaction: Monitoring Methods that Deliver Insights – November 30, 2022 @ 11:00AM – 1:00PM Eastern. Are you planning your organization’s first customer satisfaction research study? Upon completing this course with Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges. Course Description. In Your Dashboard.
- Mobile & Online Qualitative Research Methods – December 1, 8, 15 & 22, 2022 (four consecutive Thursdays) @ 1:00PM – 2:30PM Eastern. Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Upon completion, students will know when to recommend these methods, how to plan for these projects, and how to set clear expectations with clients and colleagues about their benefits and limitations. Course Description. In Your Dashboard.
This course is one of the Insights Association requirements for professionals seeking to attain their IPC Qualitative Certificate or IPC Specialist Certificate. - Analyzing Survey Data Using SPSS: 201 – December 7, 14 & 21, 2022, January 4, 2023 (four Tuesdays) @ 11:00AM – 12:30PM Eastern. *No class the week of December 25th due to the Christmas Holiday. If you have completed our Intro to SPSS course (or equivalent), here is your next step for advancing your SPSS skills! Our SPSS 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor takes you step-by-step. Note: This course is designed as a “flipped” classroom: students will watch pre-recorded demonstrations as homework and will complete SPSS exercises during class time. Course Description. In Your Dashboard.
Pre-requisites: (1) All students must have an SPSS license. Version 21 or higher is preferred and (2) Existing familiarity with descriptive statistics and crosstabs is required. This course does not teach basic statistics, it is a hands-on course in using SPSS. - Ethnographic Research for Customer Insights – December 14, 2022 @ 1:00PM – 3:00PM Eastern. Anthropology meets market research in this fast-paced, crash course on ethnography. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Instructor Ronda Slaven will teach important concepts that will help you decide when to use ethnography (traditional or online), how to plan a project, and how to avoid some common errors. Course Description. In Your Dashboard.
This course is one of the Insights Association requirements for professionals seeking to attain their IA Certificate in Qualitative Research Principles.
INSTRUCTOR ADVICE
Instructor Julie Worwa on the upcoming live session, Factor & Cluster Analysis: Advanced Techniques – November 17, December 1, 8 & 15, 2022 @ 11:00AM – 12:30PM Eastern. Course Description. In Your Dashboard:
“This course is designed for researchers who are new to the concepts of factor and cluster analysis. After this course, students will understand the principles involved in these multivariate analytical techniques and will be able to communicate effectively with their analytical team and clients about what the results represent and how they were achieved. Students interested in a more hands-on approach are invited to take the companion course, Analyzing Survey Data Using SPSS: 201, to learn how to conduct these analyses themselves. We invite you to take SPSS 201 after you have successfully completed this course.”
HANDY LINKS
P.S. Here are some helpful links:
