The course sequences below may be helpful as you plan for market research training, whether for an individual or a team. In each group, we specify the courses in their ideal sequence (and note the total number of hours and skill level). However, there is no one-size-fits-all approach when it comes to training, so be sure to modify based on your team’s unique needs. Want assistance creating an optimized sequence? We’re here to help.
- Onboarding new researchers:
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- Market Research 101 6 hours, Level 1
- Focus Group Project Management 6 hours, Level 1
- Questionnaire Design Success: A 10-Point Checklist 1.5 hours, Level 1
- Client Management Skills for Market Researchers 4 hours, All levels
- Developing qualitative research skills:
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- Focus Group Project Management 6 hours, Level 1
- Mobile Ethnography: Text and Video Methods 6 hours, Level 2
- Online Qualitative Methods 6 hours, Level 2
- Writing Qualitative Research Reports 6 hours, Level 2
- Developing survey research skills:
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- Questionnaire Design Success: A 10-Point Checklist 2 hours, Level 1
- Questionnaire Design 201: Scale Selection 6 hours, Level 2
- Open-ended Questions: Construction, Analysis & Reporting 4.5 hours, Level 1
- Quantitative Data Analysis for Survey Research 6 hours, Level 1
- Advancing research methods:
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- Online Qualitative Research Methods 6 hours, Level 2
- Conjoint, Discrete Choice, MaxDiff 2 hours, Level 2*
- Behavioral Economics for Market Researchers 6 hours, All levels
- Data Fluency for Methodology Planning, 4.5 hours, ALL levels
- Developing consultative skills:
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- Data Fluency for Methodology Planning 4.5 hours, ALL levels
- Become an Insights Consultant Black Belt 6 hours, Level 3
- Writing Research Reports:
- Writing Quantitative Research Reports 6 hours, Level 2
- Writing Qualitative Research Reports 6 hours, Level 2
Level 1: No previous experience needed. Level 2: Best for professionals with at least 1 to 5 years of market research & insights work experience. Level 3: Best for professionals with at least 5 years of market research & insights work experience.
The entire Research Rockstar 2019 eLearning catalog can be viewed and sorted online, or downloaded as a PDF. In 2019, we have 28 topics scheduled, many offered two to three times by our real-time instructors, and in our on-demand format.
*Note: This course is designed for project managers. This course does not include hands-on data analysis, though students will see some output examples.
