At the end of a project, and often before or instead of a formal presentation, the researcher often has a meeting in which key results are discussed. This meeting gives the researcher and client a chance to review and exchange ideas on data interpretation. But running these meetings can be tricky! In this conversation, Kathryn speaks with Insights veteran Carol Galvin about how to make sure these critical end-of-project meetings are successful for the researcher and the client.
Carol Galvin has been in the market research and insights profession for 30+ years, most recently as a Distinguished Market Intelligence Professional and Team Lead in the IBM Market Development and Insights group.
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