In a February 2018 HBR article, McKinsey identifies potential demand for millions of data-business “translators.” But check out their definition for this role’s skill requirements: sounds like market research & insights.
So, what is the difference between a market research and insights professional and a “translator”? And is an “analytics” professional more qualified to pursue this career path than an “insights” professional?
In this conversation, Kathryn Korostoff discusses the one key thing you need to do in order to be credibly positioned for this new career path scenario. Here is the link to the HBR article.
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