Online Guest Lecture With Brand Loyalty Expert Chris Malone

As digital technology has proliferated, it seems that customer and loyalty has become more difficult to develop and sustain. Have the traditional principles of client engagement become obsolete? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, will address this question and provide insight on how to build and sustain customer loyalty in 2018 and beyond.

• The universal human perception process that drives loyalty with customers
• Real-world examples of sustainable loyalty building practices
• Three imperatives for building Customer & Employee Loyalty in the Digital Age

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