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With deep insights leadership experience at companies including UnitedHealth Group, U.S. Bank, GfK, and The Toro Company, Michelle is an insights leader who brings strategic and practical insights solutions to help organizations answer key business questions. Michelle has spent more than 25 years on both the client and supplier sides of insights & marketing research. She has built and led insights functions for Fortune 100 companies. In addition, she has mentored countless marketing research, marketing and product development professionals across many industries in the art of insights & research. Michelle has executed hundreds of quantitative and qualitative projects across many methodologies. Some of her favorite experiences include launching customer experience/NPS programs, groundbreaking segmentation initiatives and conducting qualitative projects. When she’s not studying people, Michelle is traveling the globe with her family. They have made it to five continents together—and counting!

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Featured Featured Event Series Market Research 101

Market Research 101

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Market Research 101

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Featured Featured Event Series Client Management Skills for Market Researchers

Client Management Skills for Market Researchers

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Featured Featured Event Series Client Management Skills for Market Researchers

Client Management Skills for Market Researchers

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Featured Featured Event Series Market Research 101

Market Research 101

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Market Research 101

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Market Research 101

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Featured Featured Event Series Client Management Skills for Market Researchers

Client Management Skills for Market Researchers

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Market Research 101

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Client Management Skills for Market Researchers

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Market Research 101: Live Event 1

Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 1

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Client Management Skills for Market Researchers: Live Event 1

Click Here to Access the Live Session Effective market researchers blend market research excellence with client management expertise. After all, disappoint a client one too many times and they’re a former client. Striking this balance can be a challenge. Researchers are often put in the difficult position of juggling client expectations while maintaining budgets, schedules,… Continue reading Client Management Skills for Market Researchers: Live Event 1

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Featured Featured Event Series Market Research 101: Live Event

Market Research 101: Live Event 3

Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 3

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Client Management Skills for Market Researchers: Live Event 2

Click Here to Access the Live Session Effective market researchers blend market research excellence with client management expertise. After all, disappoint a client one too many times and they’re a former client. Striking this balance can be a challenge. Researchers are often put in the difficult position of juggling client expectations while maintaining budgets, schedules,… Continue reading Client Management Skills for Market Researchers: Live Event 2

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Market Research 101: Live Event 4

Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 4

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Market Research 101: Live Event 5

Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 5

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Client Management Skills for Market Researchers: Live Event 3

Click Here to Access the Live Session Effective market researchers blend market research excellence with client management expertise. After all, disappoint a client one too many times and they’re a former client. Striking this balance can be a challenge. Researchers are often put in the difficult position of juggling client expectations while maintaining budgets, schedules,… Continue reading Client Management Skills for Market Researchers: Live Event 3

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Market Research 101: Live Event 6

Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 6

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Market Research 101: Live Event 7

Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 7

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Client Management Skills for Market Researchers: Live Event 4

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Market Research 101: Live Event 8

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Live Event: Handling Difficult Client Situations with Confidence

RSVP for this event is required. To RSVP click here. In this session, we will discuss client management challenges we all encounter. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective:  Students will gain confidence and learn how to project confidence with clients while handling… Continue reading Live Event: Handling Difficult Client Situations with Confidence

Live Event: Exceeding Client Expectations: Insider Tips for Project Success

RSVP for this event is required. To RSVP click here. As experienced Market Research & Insights pros know, clients often have unrealistic expectations regarding project timing and budgets, often because they lack clarity about their research objectives (which can swell budgets) or how to get needed input and buy-in from their internal stakeholders (which can… Continue reading Live Event: Exceeding Client Expectations: Insider Tips for Project Success

Live Event: Let’s Plan a Successful Project Kick-off

RSVP for this event is required. RSVP here. Format: How-to Level: Level 1: Ideal for beginners, no prior market research knowledge or experience needed. Learning Objective: During this session, we will discuss the important topics that must be covered during the project kick-off phase. We will also introduce a great job aid that will help… Continue reading Live Event: Let’s Plan a Successful Project Kick-off

Live Event: Mastering Time Management – Boosting Productivity with 5 tools

RSVP for this event is required. RSVP here. Format: Hot Topics Level: All. Suitable for all levels. Learning Objective: By the end of this live event, students will acquire practical time management strategies tailored to the demands of managing multiple market research projects and leave with five actionable tools to improve productivity.