These days, market segmentation means different things to different people. For those of us in market research, we need to be aware! And vigilant about correct use of the language,
Market segmentation and customer satisfaction are very different market research projects, but they have a lot in common: High-visibility projects. These tend to be projects where the results are highly
B2B Market Segmentation is hard. It is very different than segmenting consumer markets. Free video explains why.
Here are a few practical tips about what you should see in a market segmentation proposal. If you see these things, it tells you that this proposal is from an experienced market research firm that understands how to mitigate the risks specific to segmentation projects.
They used an “a priori” segmentation model. Yup, that’s right. They went into the study with a hypothesized set of segments in mind. The segments were based on behavioral data from their existing customer database. During the presentation, this confused me. We were, after all, in a session on conducting segmentation. The process was defined as qual, leading to quant. But the speaker occasionally referred to the segments they started with…
Why Segment Markets A market segmentation model can help your organization optimize how it defines, finds and appeals to important customer groups. It can inform decisions about messaging, sales strategies,
Market segmentation is all about sales and marketing ROI. The premise is that to maximize success with a large population of customers, it is best to divide it into logical subgroups. By dividing one large, generalized market into subgroups, you can fine-tune your product, messaging, promotional, distribution and related strategies to meet the specific needs of unique customer groups.
Skill & Experience selects available from our pool of 150+ Market Research contractors. Researcher can demonstrate intermediate or advanced proficiency Researcher has completed at least 3 studies on this application
Hiring a freelance market researcher can be a cost-effective way to get specialized expertise or additional capacity for your projects without increasing overhead. And these days, who isn’t looking at
In the realm of market research and insights, understanding what truly drives customer choices is crucial. In the latest episode of Conversations for Research Rockstars, host Kathryn Korostoff dives into
