Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different,
Do your qualitative research reports look a little dated? Maybe you have been using the same template for more than five years? Maybe a colleague or client has suggested the
Don’t forget to save your spots for our upcoming courses. There are 7 courses with real-time sessions available from now through the end of December! And as always, even if you
What is the most common misconception about market segmentation? Come backstage with Research Rockstar Instructor Jeff McKenna to find out! Meet Jeff McKenna, industry veteran, and the founder of MCK
Meet Research Rockstar’s SPSS instructor for some inside tips on how her SPSS course can benefit your career Meet Julie Worwa, Research Rockstar’s SPSS instructor. She is also the sole
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Rent-a-Researcher Client FAQs Why use Rent-a-Researcher? When you need fast access to qualified researchers due to an unexpected project overload or are temporarily understaffed, we are here for you. What’s
A correlation analysis conducted to determine the variables that have the most impact on a measured variable of consequence, such as customer satisfaction. For instance, a key driver analysis might
How do we, as market research and insights professionals, interpret data in a way that ensures objectivity? It’s not easy. While we try to be objective, we humans are complex,
Could your research recommendations benefit from some amped up data analysis options? If you said “yes,” then there a handful of techniques you need to be proficient with—or at the
