As research report writers, it’s our responsibility to ensure that our findings are clear, actionable, and impactful. One versatile tool that can help with this is the Perceptual Map. While Perceptual Maps can be used for many purposes, one of their most powerful applications is helping prioritize Key Findings. Perceptual Maps visually guide attention to the most critical data—often in that key upper-right quadrant.
Clients and readers won’t remember 20 findings, but they’ll remember the 3-5 that truly matter. Perceptual Maps help highlight those critical insights—so you don’t bury your lead. Whether you’re summarizing qualitative or quantitative research, using Perceptual Maps is a proven way to make your reports more engaging and actionable.
Check out our 60-second video, "Perceptual Maps: A Powerful Tool for Summarizing Qualitative Research," to see how this simple tool can make your reports more effective and memorable.
🎥Watch the video here!
