Remarkable Research Can Result in the Potential for Remarkable Publicity
Fresh research is excellent fodder for press releases. The media love pretty charts, cool graphs (especially when they come with a catchy hook), and data-infused soundbites. Conduct a fresh piece of research and then interview someone about their take on the results. Maybe a consultant, a business partner; maybe your own CEO. Then package the results as a news release, podcast, blog posts, newsletter fodder, or YouTube video. Original research is excellent fuel to position your brand as a “thought leader” or expert in its field; some companies have formal thought leadership initiatives which include original research as a key component.
[This is the fourteenth article in a series of 20 mini-posts titled, “Principles of Remarkable Research.” Don’t want to miss this series? Subscribe to our blog via email or RSS.]
[The Research Rockstar Market Research Project Management course starts next Tuesday! Click here]
