Sign up for this event is required. Sign Up Here. Format: Hot Topics Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will know how to compare and contrast terminology, tools, and stakeholder expectations across these disciplines, and evaluate their own transferable skills in… Continue reading Live Event: Exploring the Intersection of Market Research, CX, and UX

Sign up for this event is required. Sign Up Coming Soon. Format: How-To Level: All. Suitable for all levels. Learning Objective: After attending this live event, participants will gain actionable skills to plan, execute and evalute projective activities into online focus groups that improve the quality, depth and reliability of your qualitative data collection, as… Continue reading Live Event: How to Facilitate Projective Techniques in Online Focus Groups

Sign up for this event is required. Sign Up Coming Soon. Format: Tool Demo Level: All. Suitable for all levels. Learning Objective: Upon completion, participants will be able to pinpoint what’s working—and what needs improvement—in their interviewing skills, especially in asking effective follow-up questions and responding to unclear answers, while also reflecting on their overall… Continue reading Live Event: Conducting Awesome Webcam Interviews: IDI Practice with AI avatars

Sign up for this event is required. Sign Up Coming Soon. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will be able to explain the key factors that influence sample size requirements, evaluate the limitations of online calculators, and apply basic… Continue reading Live Event: Understanding Sample Size Requirements

Sign up for this event is required. Sign Up Coming Soon. Format: Application Level: All. Suitable for all levels. Learning Objective: Upon completion students will have practical examples and reasoning for how to clean/review their survey data.

Sign up for this event is required. Sign Up Coming Soon. Format: How-To Level 1: Ideal for beginners, no prior market research knowledge or experience needed. Learning Objective: After this session, participants will be able to use a step-by-step checklist to diagnose errors and weaknesses in their questionnaire design, craft effective questions that minimize bias… Continue reading Live Event: How to Avoid Common Questionnaire Design Errors