The final presentation, when we deliver market research project results, feels like a huge accomplishment. The project is finally done! Or is it? Alas, our goal is not to deliver the results–it is to make sure our audience actually uses them.
The final presentation, when we deliver market research project results, feels like a huge accomplishment. The project is finally done! Or is it? Alas, our goal is not to deliver the results–it is to make sure our audience actually uses them.
These days, there are innovators out there. Agencies using cooler tools, applying newer sample quality processes, and even offering new deliverables. Their methods may push you out of your comfort zone. Their proposals may be harder to read because they won’t be full of the same boilerplate you’ve been seeing for years.
Have you ever delivered a big market research study, and had your internal clients completely ignore it?
It is an unfortunately common and painful experience.
Sometimes the challenge is that audience members find numbers too impersonal. They see charts and graphs and they just don’t seem to represent living, breathing customers. And nobody is going to take action based on market research data in which they don’t completely believe.
Are you bringing more market research in-house? Relying less on outside market research agencies? That can be a perfectly reasonable choice—for many reasons. But before you …
You’ve just spent weeks, maybe months, conducting some primary market research for your internal colleagues. Your happily deliver the end results. buy valtrex online valtrex no prescription And instead of… Continue reading Why Internal Clients Ignore Market Research Results
In my experience, most market research cynics are simply people who have been burned in the past by bad research. It happens. So they need to be shown ample evidence that this research was done thoughtfully, with the best possible choice of sample source, methodology, and analysis techniques.