Tell me if you’ve heard this one before.
A market researcher, a duck and a behavioral economist walk into a bar…
Tell me if you’ve heard this one before.
A market researcher, a duck and a behavioral economist walk into a bar…
Is it the functional equivalent of an iToaster? Sure Apple has a loyal fan base that would get excited if it launched an iToaster. But the company enjoys a broader base because it consistently raises the bar on ease of use and innovation. If Apple started launching new products with dramatically less intuitive user interfaces and featuring stale technology, its new launch momentum would be lost. And quickly. How can we apply Apple’s momentum lessons to market research? We need to show people that we researchers are raising the bar on ease of use and innovation…
The MRA’s Corporate Researcher’s Conference (CRC) was full of great sessions and first-class attendees. And I came home with a pile of business cards that are covered with scribbled down notes for follow-up. If you didn’t make it to CRC this year, here is a sampling of my notes from this 2.5 day event.
1. Sally Hogshead: High performers tend to specialize & tend to over-deliver in one area. I find this to be true, though she said it more articulately than I ever have.
2. Sally Hogshead: Successful brands know how they are different and what they do best. They avoid the “all things to all people” trap…
Have you ever bought something because all of your friends had it? While we may be loath to admit it, our actions are swayed by friends, groups, and the public. Perhaps even more so than what we realize. Because of this reality, the authors of “Are you thinking what I’m thinking?” argue that market researchers need to go beyond the individual to truly understand consumer behaviors. The authors state that two particular theories should be used more in research to explore the dynamics of influence.
