In the realm of qualitative market research, the top-line report is a common deliverable. Whether it be for C-suite executives or cross-functional teams, stakeholders always appreciate a concise summary of… Continue reading Mastering the Art of Top-line Reports in Qualitative Research
Imagine that you’ve hired a market research consultant to do a big survey research project for your company, Acme Tea & Coffee. It’s a really important project, and you spent… Continue reading If Your Market Research Consultant Says This, It’s a Red Flag
Mobile ethnography case study featuring Indeemo platform. A great way to test market research tools is to try them out.
If you come to Irvine, be sure to visit me at the Research Rockstar exhibit on January 30th or 31st. As always, I will be handing out Smartees (because researchers are smart!).
