Want Better Survey Response Rates?

So, you are doing a customer survey and just sent out email invitations for participation. This is an exciting moment in the survey research lifecycle! If you are at this… Continue reading Want Better Survey Response Rates?

2022 Market Research eLearning Dates!

Hot skills for Market Research & Insights professionals in 2022 include methodology topics (amping up mixed methods and methodology planning), online qualitative facilitation, report writing (to meet current style and… Continue reading 2022 Market Research eLearning Dates!

2021 Market Research Training Paths: 4 Options

Getting ready to advance your Market Research and Insights career in 2021? Whether you’re looking to get started, strategically extend, or otherwise develop your skills and knowledge, these four training… Continue reading 2021 Market Research Training Paths: 4 Options

Client management: often overlooked, always essential.

What do market researchers absolutely have to know? Plenty of attention is paid to questionnaire design, focus group moderation, data analysis, etc. Unfortunately, one can loose sight of client management.… Continue reading Client management: often overlooked, always essential.

Love Your Clients? Teach Your Researchers Client Management

Have you ever cringed when observing a team member interact with a client? buy diflucan online diflucan no prescription Did a client ever call to let you know that a… Continue reading Love Your Clients? Teach Your Researchers Client Management

[Classic Rock Article] Is Market Research a High-stress Job? 4 Tips for Mitigating Project Risk Factors

Is Market Research a high-stress job?

It certainly can be.

But I can also tell you, after 25 years of doing market research, that there are known strategies for managing project-related stress. My favorite is one Research Rockstar students hear me talk about frequently: the preemptive strike.