We sometimes have cases where the data and the conclusion seem to match, but a closer look and you realize the methodology was fundamentally unable to support the conclusion. Today’s case in point: RateStars.
We sometimes have cases where the data and the conclusion seem to match, but a closer look and you realize the methodology was fundamentally unable to support the conclusion. Today’s case in point: RateStars.
Great research requires efficiency, and efficiency requires processes and systems. They don’t need to be onerous, but here are the basic ones:
Don’t let excessive jargon stand in the way of your remarkable research. When you design surveys or discussion guides, use simple language. It’s very easy for us who develop areas of expertise (in an industry, product category, etc.) to forget that others don’t use the same language to discuss the same topics.
One aspect of setting client expectations is by distinguishing between confirming existing insights or discovering new insights