This new eBook is a compilation of nineteen essays on market research best practices, as appeared in this blog. I decided to compile them and add a bit of cohesion to create a market research reference resource for anyone planning or managing market research projects.
In our new class, “Ask It Right: Choosing Answer Types & Scales”, Research Rockstar covers Likert Scales, Semantic Differential Scales, Constant Sum, Ranking Questions, Rating Questions and more. We specifically highlight examples of how to structure answer options for common research market needs, including customer satisfaction, product concept testing and more.
Announcing, “Think Outside The Survey”, a new eBook from Research Rockstar.
Today, some business professionals dismiss market research. Thanks, in part, to popular books like Predictably Irrational, they have learned that self-reported behaviors and attitudes can be unreliable. But the problem isn’t that all market research methods deal with these realities poorly—the problem is that many people assume market researchers rely exclusively on surveys and focus groups. And while these are great methodologies useful in many situations, they are among the most susceptible to the deficiencies of self-reported behaviors and attitudes.
Do you cringe whenever you see a survey design crafted by one of your colleagues? Do you question whether your choice of scales and answer options is yielding the best… Continue reading Survey Design Boot camp! NYC, September 28th
Fortune 500 researchers often juggle the need to deliver fresh customer insights with the mandate to minimize research costs. How do they do it? By cutting costs where they can,… Continue reading Market Research Strategy Trends in the Fortune 500
What does your target market think of your brand? buy flexeril online buy flexeril no prescription generic How does your target market perceive your brand as compared to your competitors’… Continue reading Survey Template: Gauging Brand Perception
With the summer season upon us, along comes a most welcomed relief for many market research project managers. The workload slows and creates a great opportunity to take care of… Continue reading Market Research Strategies: Summertime Activity for Survey Writers
Let’s get a few facts on the table, shall we? We all have non-researcher friends, colleagues and acquaintances who are writing their own online surveys using one of the many… Continue reading Survey Design 2011: NEW REALITY, NEW RULES
Once you have taken the time to craft a fantastic questionnaire, the challenge becomes: how do you get people to actually take it? Of course, having a great list (or… Continue reading Please Take My Survey: Getting People to Accept Your Invitation
Typically when we think about market research surveys, we think of questionnaires that have 20, 30, or even more questions. Getting qualified people to complete these questionnaires has become a serious challenge. One alternative is the single-question poll. After all, you’re much more likely to get high response and low dropout rates if you can simply say, “Hi, we have a single question we’d like your opinion on”, rather than requesting a novel’s worth of responses.
Facebook is making polling insanely easy these days…
