What is the most common misconception about market segmentation? Come backstage with Research Rockstar Instructor Jeff McKenna to find out! Meet Jeff McKenna, industry veteran, and the founder of MCK… Continue reading From Blue Hair Dye to Tips About Market Segmentation
Market segmentation and customer satisfaction are very different market research projects, but they have a lot in common: High-visibility projects. These tend to be projects where the results are highly… Continue reading Is Market Segmentation or Customer Satisfaction Research in Your Future?
I love most HBR articles, and dove in eagerly. Alas, while fascinating research, the strategy this article implies is quite problematic. I want to address two problems with this strategy:………
Think about the news these days. Often, when you hear about a company, if it’s not about a merger or earnings results, it’s about customer service issues. And especially in… Continue reading How Are You Measuring Satisfaction?
I’m just back from the Quirk’s Event, California edition. If you haven’t heard, Quirk’s Marketing Research Review launched an industry conference in 2015. buy nolvadex online buy nolvadex no prescription… Continue reading Traveling the Path from Irvine to Brooklyn with The Quirks Event
[Article synopsis]…Another hot topic in customer research is NPS (Net Promoter Score), based on self-reported likelihood to recommend as a measure of loyalty. However, as the author points out, respondents may give high recommendation scores at the same time they give low satisfaction scores, as satisfaction and recommendations are often driven by different factors. And haven’t we all seen cases where…
Highly satisfied customers = revenue dollars. Or do they? Some data has shown that the relationship between customer satisfaction and customer spending behavior is surprisingly weak. In this article, the authors share their analysis of the relationship between satisfaction and business outcomes, gathering data from more than 100,000 consumers covering more than 300 brands. This data came from two sources, the American Satisfaction…
Article Synopsis: Think about eBay, Amazon, and Angie’s List—all public, continuous sources of ratings. Moran cites a survey conducted by FTI Consulting which found that over 50% of respondents give a “great deal of consideration to online reviews from other consumers on sites…”
In our new class, “Ask It Right: Choosing Answer Types & Scales”, Research Rockstar covers Likert Scales, Semantic Differential Scales, Constant Sum, Ranking Questions, Rating Questions and more. We specifically highlight examples of how to structure answer options for common research market needs, including customer satisfaction, product concept testing and more.
What does your target market think of your brand? buy flexeril online buy flexeril no prescription generic How does your target market perceive your brand as compared to your competitors’… Continue reading Survey Template: Gauging Brand Perception
