So, you are doing a customer survey and just sent out email invitations for participation. This is an exciting moment in the survey research lifecycle! If you are at this… Continue reading Want Better Survey Response Rates?
So, you are doing a customer survey and just sent out email invitations for participation. This is an exciting moment in the survey research lifecycle! If you are at this… Continue reading Want Better Survey Response Rates?
How do you define “Market Research”? What about “Marketing Research”? Are they the same…or meaningfully different? As one example, here is the Wikipedia definition of “Market Research”: Market research provides… Continue reading Definitions in Debate: What is Market Research? What is Marketing Research?