Thinking about taking the PRC exam soon? Then this is a must read. As experienced market researchers, it’s easy to believe that our day-to-day immersion in this field provides us… Continue reading PRC Exam Prep: A Refresher for Market Research Pros
Thinking about taking the PRC exam soon? Then this is a must read. As experienced market researchers, it’s easy to believe that our day-to-day immersion in this field provides us… Continue reading PRC Exam Prep: A Refresher for Market Research Pros
The basics of quantitative analysis are attainable, even if you are new to the topic. This beginner-level course will teach you where to start your quant data analysis for survey research projects, how to get the most from frequencies and crosstabs, when to consider and plan for predictive analytics, how to work with data analysts and statisticians, and much more.
Announcing a 10-episode series, “Conversations for Research Rockstars.” Please join the conversation on YouTube or the accompanying podcast (available on iTunes). Hosted by Kathryn Korostoff, with occasional special guests, the series is available now.
What do Facebook, Google, John Deere, the City of Chicago, Lloyds of London and Zillow have in common? They all use R for data analysis, statistical modeling, and more. According… Continue reading Zillow, John Deere and Facebook Use R, Do You?
Having a hard time believing that mild-mannered Excel is really a superhero waiting to save the day? Check out this sample video from the course, where you get to watch and hear instructor Dan Reynolds demonstrate ANOVA using Excel:
“Do you do conjoint analysis? I’ve heard that it can be helpful in determining product features. buy flexeril online buy flexeril no prescription generic Can you tell me more?” Often… Continue reading Conjoint Analysis — Confusing or Compelling?
Excel or SPSS? You might find that Excel is a better choice. You can analyze survey data with Excel. Learn how.
Here’s the scoop. Next Session Starts August 10th, 2016, “Discrete Choice & MaxDiff using QuestionPro.” Have you ever wondered: What research questions can MaxDiff answer? What design considerations are there… Continue reading Get the Scoop on Discrete Choice & MaxDiff starting June 22nd
Spearheaded by Dan, we have developed a new curriculum around Excel as a data analysis tool. This training uses a flipped classroom model, supported by pre-recorded video lessons. In this model, the students watch videos as “homework” to learn the concepts. Then they meet the instructor in real-time in the virtual classroom
What if Excel could do 80% of the data analysis tasks that you use SPSS for?
If you haven’t looked at Excel as a survey data analysis tool in a while, look again. Better still, come take our brand new, one-of-a-kind class: Excel for Market Research Data Analysis. This 4-week program starts with pivot tables, covers t-test and chi-square tests, and continues up to and including regression. All in Excel.
