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Tag: DIY research

How to Use Facebook Polls for Fun and Profit

Typically when we think about market research surveys, we think of questionnaires that have 20, 30, or even more questions. Getting qualified people to complete these questionnaires has become a serious challenge. One alternative is the single-question poll. After all, you’re much more likely to get high response and low dropout rates if you can simply say, “Hi, we have a single question we’d like your opinion on”, rather than requesting a novel’s worth of responses.

Facebook is making polling insanely easy these days…

Market Research Policies

Do you cringe when you hear the word “policies”? Most people do. After all, policies often mean bureaucracy. But in the case of market research, clear policies will minimize the risk of data quality headaches, customer over-surveying, ethical breaches and more.

POST MORTEMS: THE ANATOMY OF MARKET RESEARCH PROCESS IMPROVEMENT

Did you learn everything you possibly could from your last project—not just from the final results, but by examining the process itself? Conducting a detailed review, a post mortem so to speak, can help pinpoint exactly what worked—and what needs work.

748 Votes Later: The Top 10 Market Research Industry Predictions for 2011 & Beyond

A total of 35 market research industry predictions were posted during the last two weeks of 2010. For each one, people could vote for or against the item, resulting in a net score.

DIY Research Article a Marketing Research Association Winner!

Great news! My article on DIY research “Why It’s Good for Everyone” won the counterpoint contest recently run by the MRA’s Alert! Magazine. The article is reprinted in the MRA… Continue reading DIY Research Article a Marketing Research Association Winner!

Case Study in Controlling Unsanctioned Research: Are Your Customers Over-surveyed?

A Research Rockstar client shared a great story yesterday, one that I just have to pass on. I have sanitized it a bit, to “protect the innocent.”

Theresa is a market research manager at a consumer electronics company. Her team of 4 researchers used to be a team of 7, so workloads are pretty rough.

She recently had an executive from another department share his concern that customers were being over-surveyed. He knew some non-research employees were using SurveyMonkey and similar tools to conduct customer surveys. He asked Theresa to recommend a course of action.

Knowing that the issue is a lot more complex than just telling people to “stop,” she recruited six people from the different departments involved in the rogue activity. Once gathered in a conference room, she showed them the Research Rockstar class, “Embracing Rogue Research.” The 1-hour class acknowledges the pros and cons of decentralized research, suggests policy options, and even tools to make everyone’s life easier.