In qualitative research, choosing the right methodology is key. Although focus groups have their merits, there are cases where in-depth interviews (IDIs) are an objectively better choice. Still, when a… Continue reading Why Choose IDIs Over Focus Groups? A Case Study
In the realm of qualitative market research, the top-line report is a common deliverable. Whether it be for C-suite executives or cross-functional teams, stakeholders always appreciate a concise summary of… Continue reading Mastering the Art of Top-line Reports in Qualitative Research
You’re busy. We get it. But what if a little training would help reduce your work-related stress? Our students often tell us that our classes helped them to refresh or… Continue reading Live Events: Data Fluency, Focus Groups, Quantitative Data Analysis, Secondary Research & More
Hot skills for Market Research & Insights professionals in 2022 include methodology topics (amping up mixed methods and methodology planning), online qualitative facilitation, report writing (to meet current style and… Continue reading 2022 Market Research eLearning Dates!
For professional researchers, properly documenting your sampling plan is critical to ensuring a high-quality market research process. What is sampling and why is it important? If you are new to… Continue reading Essential Market Research Tips: Documenting Your Sampling Plan
As market researchers, we are often asked to recommend methodologies that answer specific business needs. In the old days, we would often default to the tried and true: surveys, focus… Continue reading Do Business Execs Trust Your Methodology Recommendations?
Wednesday, March 4th, 3:15: join Kathryn Korostoff’s session for a lively and brutally honest conversations about choosing between traditional primary research methods, transactional data, online behavioral data, passive data, social data… Continue reading This Ain’t Grandma’s Research: Presented by Kathryn Korostoff at Quirk’s Brooklyn Wednesday March 4th
It’s the most wonderful (and hectic!) time of the year! With the holidays right around the corner, you may find yourself scrambling to make a deadline or working a few… Continue reading Could You Use An Extra Hand This Holiday Season?
“The reports of my death are greatly exaggerated,” may have been words originated by Mark Twain (Samuel Clemens), but they also seem fitting for focus groups. Of course, focus groups… Continue reading Moderating Online vs. In-Person Focus Groups: What’s the Difference?
How do you define “Market Research”? What about “Marketing Research”? Are they the same…or meaningfully different? As one example, here is the Wikipedia definition of “Market Research”: Market research provides… Continue reading Definitions in Debate: What is Market Research? What is Marketing Research?
