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It’s no secret that response rates for surveys have plummeted in recent years. This is problematic; can you really trust the results of a survey that had less than a 1% response rate? Sure, we have sources for finding qualified people to take our surveys, but for some populations of interest, surveys aren’t the best choice. Luckily, today we have lots of options for collecting data from survey-avoiding populations….
Focus groups can be amazing – yielding fresh, rich, customer insights. buy singulair online singulair no prescription They can be frustrating, ending up with a “data point of 1 =… Continue reading Focus on Insights
Focus groups have been a mainstay of market research for decades and are well known to both researchers and non-researchers. For instance, hearing “I want to run a focus group”… Continue reading Let’s Focus
What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of… Continue reading Big or Small: No Data Set is Perfect
A recent survey of Research Rockstar clients tested interest in 22 specific training topics. Based on the survey results, and subsequent follow-up interviews with select participants, the following topics have been chosen:…………
A great focus groups sparks their creativity—whether for sales, marketing or product development ideas. So many business professionals crave an authentic opportunity to learn directly from their target market, and a well-recruited, professionally moderated focus group can be a great way for them to have this experience.
