Websites are the virtual storefronts of market research agencies. It’s where you often get your first impression of a potential research supplier. You peek in the window and see if the goods are narrow or diverse, dated or current. You get an impression about personality and culture. You may even get a sense of trustworthiness.
But if you have ever looked at more than 2 or 3 agency web sites, you will see that the quality and content vary dramatically. Almost dismayingly so.
So how to compare them?…