When conducting in-depth interviews (IDIs), it’s not uncommon to encounter participants who provide over-rationalized or contradictory responses. As the interviewer, we want to recognize and remedy these situations quickly to… Continue reading Handling Contradictory and Over-Rationalized Responses in IDIs
For professional researchers, properly documenting your sampling plan is critical to ensuring a high-quality market research process. What is sampling and why is it important? If you are new to… Continue reading Essential Market Research Tips: Documenting Your Sampling Plan
As market researchers, we are often asked to recommend methodologies that answer specific business needs. In the old days, we would often default to the tried and true: surveys, focus… Continue reading Do Business Execs Trust Your Methodology Recommendations?
How do you define “Market Research”? What about “Marketing Research”? Are they the same…or meaningfully different? As one example, here is the Wikipedia definition of “Market Research”: Market research provides… Continue reading Definitions in Debate: What is Market Research? What is Marketing Research?
Qualitative data is hot! How do I know? Because every week I talk to dozens of research and insights professionals while teaching Research Rockstar courses. And the topic has been… Continue reading 8 Qualitative Market Research Methods For Your 2018 Projects
Were you ever excited for an upcoming job interview? buy xifaxan online xifaxan no prescription Me neither. Chances are, ‘excited’ isn’t the best description for this common life event. Few… Continue reading Market Research Interviews: Can They Be Stress-Free?
It’s no secret that response rates for surveys have plummeted in recent years. This is problematic; can you really trust the results of a survey that had less than a 1% response rate? Sure, we have sources for finding qualified people to take our surveys, but for some populations of interest, surveys aren’t the best choice. Luckily, today we have lots of options for collecting data from survey-avoiding populations….
Have you ever gone on a blind date? Yeah, it can be super-awkward and uncomfortable waiting for your date to arrive and then having to make small talk through a… Continue reading Sit Down, Let’s Talk
Wasting time on a bad interview just frustrates the interviewer and wastes time that could be better used elsewhere, so why bother? Unfortunately, in the quest to meet sample size goals and “not waste” sunk costs, too many researchers end up completing bad interviews.
