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Tag: market research agencies

Market Research Agencies and Their Websites: Finding the Good Ones

Websites are the virtual storefronts of market research agencies. It’s where you often get your first impression of a potential research supplier. You peek in the window and see if the goods are narrow or diverse, dated or current. You get an impression about personality and culture. You may even get a sense of trustworthiness.

But if you have ever looked at more than 2 or 3 agency web sites, you will see that the quality and content vary dramatically. Almost dismayingly so.

So how to compare them?…

Do You Trust Your Market Research Agency?

There are hundreds of market research agencies and hundreds of market research consultants. Changing agencies can be painful, but you deserve an agency that you can trust with your valuable market research investments.

Market Research Quality: Transparency is Key

Quality is a concern no matter what country an outsourcing provider is based in—the US, India, France, Canada…anywhere. If you work with an agency and they outsource, you need to have some evidence that the outsourcing partner provides great work—and was not selected simply because they had the lowest price or a well-connected brother-in-law.

Bringing Market Research In-House: Watch for this Gotcha

Are you bringing more market research in-house? Relying less on outside market research agencies? That can be a perfectly reasonable choice—for many reasons. But before you …

What’s Your Market Research Hammer?

Seth Godin’s blog post yesterday was about a topic I have been thinking about a lot lately. It’s inspired by the aphorism, “…to a person with a hammer, every problem looks like a nail.”

Some of the pain that market research is going through right now is precisely because of this. In the field of market research, we have hammers we are very comfortable with…

Customer Interview Projects with In-House Staff: Rewards & Risks

If you’re thinking about having non-researchers help out with customer interviews, it is certainly viable. And has some real benefits. But watch out for these common roadblocks.