10 things great market researcher project managers do: Challenge all assumptions Document deliberate project goals Think precisely about sample sources and screening criteria Plan for contingencies Manage client expectations (internal… Continue reading 10 Things Great Market Research Project Managers Do
… the real challenge is to realistically gauge the amount of work and skill levels you will need—should you go so far as to fire your market research partners (well, “fire” may be extreme, but “downgrade” may apply). A pilot phase…
As you begin to reconsider your mix of outsourced vs. buy amoxil online buy amoxil no prescription generic in‑sourced market research, it is easy to get swayed by the very… Continue reading Testing Market Research Tools for In-House Market Research (Part 2 of 3)
These days, it’s not uncommon for organizations that once relied heavily on outsourced market research to re‑think that practice. buy albuterol online https://petalk.com/scripts/new/albuterol.html no prescription There are four primary reasons… Continue reading From Outsourcing to In-house Market Research: Weighing the Benefits (Part 1 of 3)
“Market research firm releases pet ownership study: Forgets to survey people who own cats.”
Can you imagine? Conducting a study on a topic, and forgetting to include participants who represent a large percent of the market?
It happens all too often. And we cannot blame the DIY researchers. I have met the enemy, as the saying goes, and it is us.
If you are tracking customer satisfaction at regular intervals, say quarterly or monthly, you may have found that your colleagues want explanations for every increase or decrease in scores—even minor… Continue reading Customer Satisfaction Survey Results: Jumping To Conclusions
Technology is fundamentally changing how, when, where and with whom we do research. buy wellbutrin online buy wellbutrin no prescription generic These changes fundamentally challenge the market research industry’s tired… Continue reading Technology Ran Over Our Dogma
While Stan was presenting at the AMA’s Marketing Research Conference this week, he shared his view that for market research agencies to make the leap to being truly valuable to clients, they need to do more synthesis and make proactive recommendations. OK, coming from the guy who buys market research for Coca Cola, that sounds great. But is there broader demand for market researcers who can synthesize and be proactive?
Planning to hire a market research agency to help with a project? Before you do, be sure to create a list of questions you will use to assess potential agencies for fit and qualifications. Some questions are obvious: experience with similar projects, years in business, company size, and so on. But here are two important questions are often overlooked:
1. Do you belong to any professional associations? The answer should start with…
Online surveys and research panels go together like…well, milk and cookies. If they are both high-quality, yummy snack. If either is poor quality, the experience is ruined.
These days, there is a lot of awareness of online panel quality issues. So what does a market research buyer need to know?
Here are 5 things you need to be aware of to find the best panel sources for your needs, and mitigate potential risks. Why is this so important? Because panel quality varies. A lot. You can’t assume all research panels are the same.
