Here are the five core attributes of an awesome researcher. Make sure you have these nailed, and your clients will quickly begin to appreciate your awesomeness.
1. You use multiple research methodologies. You are familiar with multiple research methods, and can match a project’s goals to the best available method. You don’t assume every project is either a survey or a focus group.
2. You think carefully about sample source. You know when to use panels, …
I’ll be blunt: market research takes real work. Sometimes hard work. And sometimes tedious work.
We used to live in a simpler world. Everything was surveys and focus groups. Not that those are easy, but at least their risk factors and best practices are known.
Now we have over a dozen methodologies, constant new software options, and the uncertain threat that substitutes from outside of our realm may be about to storm the castle.
So on top of our normal work, excellence requires that we are constantly expanding our knowledge set, …
