When Do Market Research Clients and Suppliers Work Best Together?

As for articles such as the recent Greenbook post? Sure, it is fine to vent—for both clients and market research suppliers. Nothing wrong with that! But the real issue is this: how do we step away from recycled platitudes about client-supplier relationships and make real change? When do market research agencies and clients work best together? Perhaps when …

This isn’t Hollywood: Ask Yourself 7 Simple Questions to Optimize Your Market Research Budget

With these seven simple questions, being the director and the critic is possible, even for a deadline-stressed market research manager.

What Market Research Project Managers Can Learn From the Facebook IPO

The events and media coverage surrounding the Facebook IPO have been fascinating. After about the fourth day, as I read yet another article that seemed fueled more by speculation than actual facts, it dawned on me: the lessons from the blundered Facebook IPO hold true for market research project managers as well.

Have you seen my newest market research best practices eBook, “Principles of Remarkable Research”?

This new eBook is a compilation of nineteen essays on market research best practices, as appeared in this blog. I decided to compile them and add a bit of cohesion to create a market research reference resource for anyone planning or managing market research projects.

New 4-Week Power Programs Coming This Spring!

Great news! Thanks to the fabulous client feedback we’ve been receiving, Research Rockstar has gone ahead and scheduled a whole new round of 4-Week Power Programs. Research Rockstar’s live, online,… Continue reading New 4-Week Power Programs Coming This Spring!

Market Research Strategies: Summertime Activity for Survey Writers

With the summer season upon us, along comes a most welcomed relief for many market research project managers. The workload slows and creates a great opportunity to take care of… Continue reading Market Research Strategies: Summertime Activity for Survey Writers

Market Research Training: Principles of Market Research Project Management

Join your Research Rockstar friends for an exciting day of free market research training at MRXU, the free market research Twitterversity on July 28, 2011 (7am-3pm EST).

Technology Ran Over Our Dogma

Technology is fundamentally changing how, when, where and with whom we do research. buy wellbutrin online buy wellbutrin no prescription generic These changes fundamentally challenge the market research industry’s tired… Continue reading Technology Ran Over Our Dogma

Are You a One-Man Market Research Juggling Act?

Recently I’ve had the experience of working with several clients who are in the not-uncommon position of being a one-person market research department. And across all of them, I have noticed a recurring challenge: they get stuck in reaction mode, much like a juggler. Let’s look at this challenge and some tactics to address it.

Build A Virtual Market Research Department in 30 Days

If you have been thinking about expanding your market research investments but still aren’t quite ready to build an in-house team, another option is to build a virtual one.