If leveraged properly, this evolution of social media can be a gold mine for market researchers. Mike Moran, in his article titled Will social media listening replace market research?, delves into the impact social media is having on market research. In the end, he answers his title’s question…
When consumers purchase a product, they expect to get what they paid for. This is also true when companies purchase market research; unfortunately some no longer receive the high-quality tangible product they paid for, at least according to Gill Wales (as stated in her article published on Research-Live.com titled Will This Do.)
Imagine how your life would be if you could rely on your staff to:
Anticipate common project challenges
Specify effective project parameters….
It may not be an age-old debate, but it’s one I’ve been hearing a lot lately. In market research, customer interviews (or in-depth interviews, or IDIs) are often a key… Continue reading In-House Versus Outside-Agency Customer Interviews
Last week, you spent eight hours editing your staff’s work for basic survey design errors, weak report writing, and simple chart blunders. Not a great use of your time, was it?
Idea voting. Prediction markets. Online surveys. Crosstab analysis. Text analytics. Social media research. What type of market research software do you sell?
Thanks again to everyone who participated in our Ultimate Market Research Training Give Away. We loved reading all of the fantastic quotes about why learning market research is important. And as promised, we have assembled our favorites into a montage.
Winning this drawing means that Teri can attend all of our 4-week Power Programs at no cost for the next 12 months. We are always adding new dates, and topics, so she will have lots of market research learning options
The events and media coverage surrounding the Facebook IPO have been fascinating. After about the fourth day, as I read yet another article that seemed fueled more by speculation than actual facts, it dawned on me: the lessons from the blundered Facebook IPO hold true for market research project managers as well.
Will your internal audience be receptive to your fantastic, new, market research results? How can you maximize market research receptivity? Think about this carefully—a brief reflection on this topic can ultimately impact your project’s success.
