Do you cringe whenever you see a survey design crafted by one of your colleagues? Do you question whether your choice of scales and answer options is yielding the best… Continue reading Survey Design Boot camp! NYC, September 28th
Do you cringe whenever you see a survey design crafted by one of your colleagues? Do you question whether your choice of scales and answer options is yielding the best… Continue reading Survey Design Boot camp! NYC, September 28th
Fortune 500 researchers often juggle the need to deliver fresh customer insights with the mandate to minimize research costs. How do they do it? By cutting costs where they can,… Continue reading Market Research Strategy Trends in the Fortune 500
10 things great market researcher project managers do: Challenge all assumptions Document deliberate project goals Think precisely about sample sources and screening criteria Plan for contingencies Manage client expectations (internal… Continue reading 10 Things Great Market Research Project Managers Do
What does your target market think of your brand? buy flexeril online buy flexeril no prescription generic How does your target market perceive your brand as compared to your competitors’… Continue reading Survey Template: Gauging Brand Perception
With the summer season upon us, along comes a most welcomed relief for many market research project managers. The workload slows and creates a great opportunity to take care of… Continue reading Market Research Strategies: Summertime Activity for Survey Writers
“Market research firm releases pet ownership study: Forgets to survey people who own cats.”
Can you imagine? Conducting a study on a topic, and forgetting to include participants who represent a large percent of the market?
It happens all too often. And we cannot blame the DIY researchers. I have met the enemy, as the saying goes, and it is us.
Join your Research Rockstar friends for an exciting day of free market research training at MRXU, the free market research Twitterversity on July 28, 2011 (7am-3pm EST).
We all know what the most common survey design mistakes are: having surveys that are too long, too onerous, or that have questions that are leading or biased in some… Continue reading Three Common Survey Design Mistakes You Can Avoid
If you are tracking customer satisfaction at regular intervals, say quarterly or monthly, you may have found that your colleagues want explanations for every increase or decrease in scores—even minor… Continue reading Customer Satisfaction Survey Results: Jumping To Conclusions
Let’s get a few facts on the table, shall we? We all have non-researcher friends, colleagues and acquaintances who are writing their own online surveys using one of the many… Continue reading Survey Design 2011: NEW REALITY, NEW RULES
