Considering a Market Research Project? 4 Steps to Making Your Go/No Go Decision

Market Research is a big investment: taking the time and money to do it right. So how can you make that go/no go decision with confidence? Complete these 4 easy tasks and you’ll be in good shape.

“Help! My Market Research Project is Imploding!”

I was talking with a long-time business friend the other day about a qualitative market research project he has underway, and how it is imploding on him. He was frustrated… Continue reading “Help! My Market Research Project is Imploding!”

Welcome To Research Rockstar!

This marks the official launch of Research RockStar.  My goal is simple: to deliver  How-To’s and Best Practices to busy professionals seeking Market Research excellence. The content of this site… Continue reading Welcome To Research Rockstar!