We often hear the terms “Market Research” and “Marketing Research” used interchangeably. But are their meanings the same…or meaningfully different? And how do people from outside the profession perceive these… Continue reading Are the terms “Market research” and “Marketing research” one in the same?
Why should you consider taking MR101? Come backstage with Research Rockstar Instructor Michelle LeGros to find out. Meet Michelle LeGros, an insights leader who brings strategic and practical insights solutions… Continue reading Introducing Michelle LeGros: World Traveler & Our New MR 101 Instructor
Meet Research Rockstar’s SPSS instructor for some inside tips on how her SPSS course can benefit your career Meet Julie Worwa, Research Rockstar’s SPSS instructor. She is also the sole… Continue reading Advancing SPSS Skills: Meet Research Rockstar Instructor Julie Worwa
Save your team some spots in any of the 8 eLearning courses starting in July and August! And as always, even if you miss a live session, you can always use the… Continue reading Data Viz, Open-ended Questions, Sentiment Analysis & More
We hope your 2020 is off to a fantastic start. And we want to help make sure that it is…by offering you 28 Market Research & Insights eLearning courses in… Continue reading Which of These 8 eLearning Courses Would You Recommend for Your Team?
I’m sorry. By now, you have likely seen numerous magazine articles, blog posts and group discussions about what to expect in the world of Market Research & Insights in 2020.… Continue reading Preparing the Market Research & Insights Team for 2020
The course sequences below may be helpful as you plan for market research training, whether for an individual or a team. In each group, we specify the courses in their ideal sequence (and note the total number of hours and skill level). However, there is no one-size-fits-all approach when it comes to training, so be sure to modify based on your team’s unique needs. Want assistance…
My hypothesis is that over the next year we will see strong demand for qualitative research, but it will skew to what we might call hard-core qual. That is, projects that are using qualitative research with rigorous attention to methodological and analytical execution. Thus, researchers will be expected to deliver projects that meets the persistent needs for scale and speed while also being rigorous.
Organizations that embrace customer-centric, data driven decision making (which is most of them) often do value qual. But as these organization have become more data-centric, their business decision makers have become more aware of data reliability concerns. Thus, it’s not surprising that while we are seeing strong demand for qual, we are also seeing higher expectations about the methodological rigor with which it conducted.
Why the focus on career planning? Because market research career paths are changing. Your next big career move could be quite different than what you may have envisioned just a… Continue reading Can You Think of at Least 3 Market Research Career Path Scenarios?
Market Research & Insights professionals face a dilemma in social situations: how do you answer the question, “What do you do?” Do you state your “profession” or your job title?… Continue reading Market Research Identity Crisis!
