As market research and insights professionals, we often encounter situations where clients request a “conjoint study”— sometimes before they even share their research objectives! However, it is important to note… Continue reading Navigating Client Requests for Conjoint Studies: A Guide for Research Optimization
Hot skills for Market Research & Insights professionals in 2022 include methodology topics (amping up mixed methods and methodology planning), online qualitative facilitation, report writing (to meet current style and… Continue reading 2022 Market Research eLearning Dates!
Can you believe it’s “Back to School” season? Here in the northeast, it’s already starting to get a little cooler. And the trees will be changing color soon.
Hey Research Rockstar students! Have you checked out the latest Riffs? buy avanafil online avanafil no prescription Riffs are short video lectures on market research topics, most 4 to 8… Continue reading 20+ Free Market Research Mini Lectures Now Available on the Training Portal
So, your client has asked you to do a study using conjoint. Or discrete choice. Or maybe even MaxDiff. Maybe you’ve heard of these things, but never really seen examples… Continue reading When Your Clients Asks for Conjoint or Discrete Choice Analysis
Before I started working for Research Rockstar, I was a client! buy cymbalta online buy cymbalta no prescription generic When I needed to get my staff on the same page… Continue reading Need help with questionnaire programming?
Here’s the scoop. Next Session Starts August 10th, 2016, “Discrete Choice & MaxDiff using QuestionPro.” Have you ever wondered: What research questions can MaxDiff answer? What design considerations are there… Continue reading Get the Scoop on Discrete Choice & MaxDiff starting June 22nd
Whether you’re a beginner or a pro when it comes to market research, there will always be unfamiliar terms—especially as technology continues to evolve. Thankfully, there are many online glossaries to help you when you’re stuck.
In this article, Research Rockstar intern Sarah Stites has evaluated four of our favorite market research glossaries for ease of use and completeness. As a gauge of completeness, we tested for the inclusion of five terms: ethnography, laddering, MaxDiff, orthogonal, and projective.
The AMA’s 2010 Market Research conference is coming soon (September 26-28). I will be there, and encourage anyone interested in educational and peer networking opportunities to join me. Great Keynote… Continue reading Check Out The AMA’s 2010 Market Research Conference
