You probably know that I am pretty passionate about the importance of Data Fluency as a skill set for Market Research & Insights professionals. I started writing about this in 2017,… Continue reading Conventional Primary Research + 1st & 3rd Party Data Sources: When to Recommend Which?
Are you a market research & insights generalist? Or a specialist? For this discussion, let’s define a generalist as a professional with a broad scope of knowledge. Their knowledge of… Continue reading Market Research & Insights Career Coaching: Have You Chosen Your Path?
In a February 2018 HBR article, McKinsey identifies potential demand for millions of data-business “translators.” But check out their definition for this role’s skill requirements: sounds like market research &… Continue reading [New video] McKinsey Translators or Market Researchers?
