A huge topic for Market Research & Insights professionals is data quality, and in most cases, a key component of survey research data quality is driven by sample quality. The… Continue reading Does Online Panel Quality S*ck?
A huge topic for Market Research & Insights professionals is data quality, and in most cases, a key component of survey research data quality is driven by sample quality. The… Continue reading Does Online Panel Quality S*ck?
Response rates for online surveys can be dismal. buy temovate online buy temovate no prescription generic What to do about it? One option: improving survey invitation emails. buy acyclovir online… Continue reading [New Video] Which email invitation attributes boost online survey response rates?
So, your client has asked you to do a study using conjoint. Or discrete choice. Or maybe even MaxDiff. Maybe you’ve heard of these things, but never really seen examples… Continue reading When Your Clients Asks for Conjoint or Discrete Choice Analysis
Research Rockstar is thrilled to announce that Jeffrey Henning, president of Researchscape, will be a “camp counselor” at this summer’s Camp Rockstar for market researchers. He joins Kathryn Korostoff…
In any market research survey, some participants will drop out, which is just the nature of the beast. The goal is to minimize this drop out rate so that we can meet our overall sample size goals, completely…
Online surveys are often treated as guilty, until proven innocent. The onus is on the researcher to assure the client (internal or external) that the research design is sound, the sample source is authentic, the data analysis thorough, and the deliverables error-free.
During the January 11th Twitterversity, one of the topic areas was, “About Survey Projects.”
Below is an excerpt from that section. The posts are from myself (@ResearchRocks), Annie Pettit (@Conversition), Manny Flores and Jeffrey Henning.
As researchers, we talk a lot about matching the methodology to the first objective. But given low response rates and the preciousness of qualified respondents, we need to focus a lot more on matching the methodology to the audience.
