Our success as market research and insights professionals is often measured by how well people comprehend and retain our results. One important way we do these things is by creating powerful data visualizations.… Continue reading Pies, Bars…and Palm Trees?
I once had a client who, right in the middle of a meeting where we were verbally sharing preliminary findings from a project, said “But I just can’t see the… Continue reading Seeing is Believing
A market research report that consists of 100 bar charts and pie charts is boring. And while I’d love to think market research has some socially beneficial aspects, curing insomnia is not what I have in mind.
