Since we’ve just completed an election cycle, with its flood of political polling data, let’s take a look at what market researchers can learn from our not-too-distant cousins: political pollsters….
Since we’ve just completed an election cycle, with its flood of political polling data, let’s take a look at what market researchers can learn from our not-too-distant cousins: political pollsters….
Typically when we think about market research surveys, we think of questionnaires that have 20, 30, or even more questions. Getting qualified people to complete these questionnaires has become a serious challenge. One alternative is the single-question poll. After all, you’re much more likely to get high response and low dropout rates if you can simply say, “Hi, we have a single question we’d like your opinion on”, rather than requesting a novel’s worth of responses.
Facebook is making polling insanely easy these days…