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Tag: qualitative research

Rockin’ and Research. More alike than you think.

Close your eyes. Imagine you’re on stage, your instrument in hand, set list and lyrics engraved on your heart, hearing the howl of the crowd as the lights come up and the fans go wild. Pure energy feeding your adrenalin, pumping through your veins and helping you….
Okay, so maybe a market research presentation isn’t exactly the same as living that dream we all had as kids. But you’re still stepping into the spotlight, putting expertise and passion into a show you hope will leave them blissed with satisfaction and hungry for more.

We Have a (Market Research Training) Winner!

We are thrilled to announce that the two winners of our 2015 VIP Pass Giveaway are….

MIT-inspired Market Research Possibilities

Do big tech changes mean big market research changes?

The MIT Technology Review recently published “Breakthrough Technologies 2015,” a fun and inspiring list, including some items with market research implications. Let’s take a quick look at that subset, and see how it could be leveraged for improving market research or creating research opportunities.

It’s Opening Night for Your Qualitative Data: Is it Ready to be a Star?

What’s your preferred approach to analyzing qualitative information from focus groups and in-depth interviews (IDIs)? An unstructured approach? Or a structured approach? It’s a reasonable debate. What’s not a rational… Continue reading It’s Opening Night for Your Qualitative Data: Is it Ready to be a Star?

Unilever Accreditation Program for Qualitative Research Suppliers

…Since the industry isn’t there yet, a client-side organization has stepped in to protect its own investments. Unilever uses qualitative research heavily, and its leaders need to be confident in the quality of market research used to make informed decisions. They are apparently willing to incur what must be significant costs to operate this program. I don’t think anybody can argue with the intent.