“Garbage in, garbage out.” In the research and insights industry that is a phrase often mentioned in the context of survey projects. If your questionnaire is poorly designed, it will… Continue reading Questioning Your Questionnaire Design Skills?
“Garbage in, garbage out.” In the research and insights industry that is a phrase often mentioned in the context of survey projects. If your questionnaire is poorly designed, it will… Continue reading Questioning Your Questionnaire Design Skills?
Our 10 Point Checklist for Questionnaire Design: Practical Tips for Market Researchers class is coming up soon on July 12th. In the spirit of our class’s 10 point checklist, we wanted… Continue reading Top 10 Reasons to Check Out Our Questionnaire Class!
Do you like Likert? Are you crazy about constant sum? Are 5-point importance scales your happy place? In survey design, scales are often used to quantify respondents’ attitudes or behaviors.… Continue reading Savvy Survey Scale Selection
Most folks will agree there are some essential life skills we all should learn, from tying our shoes to learning how to swim. In our industry, there are some essential… Continue reading Essential Quant Skills for Success
I’ll admit it, I am a list person: I organize my thoughts by making lists and I enjoy checking things off my to-do list I’m a checklist app aficionado (my… Continue reading Make Your List and Check It Twice — for Questionnaire Design
So, are your questionnaire design skills current? Are you over-relying on scales that are known to be subject to acquiescence bias? Or maybe you are just looking to expand the variety of scales you can use for different research topics?
There are four 4-hour workshops to choose from (topic details below). Each one begins at 9:30 a.m. and ends at 3:00 p.m., with a one-and-a-half hour lunch break. Sign up NOW for the Quirk’s Event 2016. To ensure the highest-quality learning experience, class size is limited.
Innovation that does require new software tools or applications to be developed can be “coded” or programmed elsewhere. What you, the research expert, might need to know: how to write software specifications so that you can…
Research Rockstar’s instructor roster is now 7 strong. Well, 8 if you count our founder, Kathryn Korostoff who also teaches. Check out the Research Rockstars who teach our market research classes:….
I have had two recent experiences where I had seasoned researchers working with Research Rockstar clients, and they had assumed pre-tests were not required. Really? That’s the assumption? I wonder how many pilots assume pre-flight checklists don’t apply to them.
