As researchers, we talk a lot about matching the methodology to the first objective. But given low response rates and the preciousness of qualified respondents, we need to focus a lot more on matching the methodology to the audience.
As researchers, we talk a lot about matching the methodology to the first objective. But given low response rates and the preciousness of qualified respondents, we need to focus a lot more on matching the methodology to the audience.
There are hundreds of market research agencies and hundreds of market research consultants. Changing agencies can be painful, but you deserve an agency that you can trust with your valuable market research investments.
CloudMaker is a word cloud tool that can draw input from web pages, Twitter feeds (though, alas, restricted to Twitter’s self-imposed 20 tweet limit), and CSV files. The CSV files part is the important one—since this is what allows you to import any text you want…like open-ended responses from a survey you were loathe to tally the hard way.
Which topics you would like to see produced as Research Rockstar online courses?
Has your market research budget been cut? If so, one of the programs most often impacted is Customer Satisfaction tracking. For firms accustomed to tracking on a continuous or quarterly basis, cutting back on this program is often a necessary, though unfortunate, reality.