Junior Researchers Are Available Starting At $50/hr.

Could your team use some junior-level researchers to whom they can delegate basic tasks? If so, we’d love to help connect you with eager, qualified, entry-level researchers. The Junior Researcher… Continue reading Junior Researchers Are Available Starting At $50/hr.

Is it Really Necessary to Pre-Test our Questionnaires? 

A surgeon wouldn’t begin surgery without first ensuring that their medical instruments were sanitized. And most professional researchers wouldn’t launch a new survey without first testing their instruments (the questionnaire). But these… Continue reading Is it Really Necessary to Pre-Test our Questionnaires? 

Professional Survey Design: Reducing Wordiness = Reducing Potential Bias?

If you do survey research, you likely use Likert scales. Likert scales are often a great way to capture attitudes, self-reported behaviors and more. Unfortunately, I see a lot of questionnaires where… Continue reading Professional Survey Design: Reducing Wordiness = Reducing Potential Bias?

[New Video] Market Research Questionnaires Over-Rely On Rating Scales

How often do you see questionnaires that are effectively just a string of 5-point rating scale questions? buy clomid online clomid no prescription Makes you cringe, doesn’t it? 5-point rating… Continue reading [New Video] Market Research Questionnaires Over-Rely On Rating Scales

Open-ended Questions: The Home Exercise Machine of Survey Research

Americans happily buy $1,000+ pieces of home exercise equipment, with the best of intentions. But what happens when the slick new gear is unpacked and assembled? Nothing. Many home exercise… Continue reading Open-ended Questions: The Home Exercise Machine of Survey Research