Wednesday, March 4th, 3:15: join Kathryn Korostoff’s session for a lively and brutally honest conversations about choosing between traditional primary research methods, transactional data, online behavioral data, passive data, social data… Continue reading This Ain’t Grandma’s Research: Presented by Kathryn Korostoff at Quirk’s Brooklyn Wednesday March 4th
Market Research & Insights career opportunities are shifting. Do you have the skills employers are seeking? In this conversation, I illustrate new skills trends by looking at recent job postings from… Continue reading Market Research & Insights Job Skill Trends: Lessons from J&J, Google & Thermo Fisher
What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of… Continue reading Big or Small: No Data Set is Perfect
Do these websites matter? Aren’t they just electronic billboards?
I think they do matter. A lot of people who buy and use market research visit agency websites. And frankly, they are more likely to visit an agency site than that of a professional association (such as the MRA or CASRO) or of a trade publication (such as Quirk’s or Research Magazine). So these agency websites are, intentionally or not, a key source of client education.
Websites are the virtual storefronts of market research agencies. It’s where you often get your first impression of a potential research supplier. You peek in the window and see if the goods are narrow or diverse, dated or current. You get an impression about personality and culture. You may even get a sense of trustworthiness.
But if you have ever looked at more than 2 or 3 agency web sites, you will see that the quality and content vary dramatically. Almost dismayingly so.
So how to compare them?…
Are you thinking about a market research project? If so, you may be debating whether you should hire an outside market research agency or do it in-house.
Of course, working with a market research agency is a big investment. Depending on the scope of your project, you may be looking at a $50,000, $100,000 or greater budget. Then again, a DIY approach can also add up—perhaps far more than you expect…
