As questionnaire designers, how do we maximize survey content while keeping them reasonable for our respondents? By making smart scale choices. And one of the common choices we have to… Continue reading Which to Choose: Rank Order or Constant Sum?
As questionnaire designers, how do we maximize survey content while keeping them reasonable for our respondents? By making smart scale choices. And one of the common choices we have to… Continue reading Which to Choose: Rank Order or Constant Sum?
All survey designers, at some point in their career, will face the challenge of having to maximize information content for their clients while balancing the cognitive load we are asking… Continue reading Rank Order vs. Point Allocation – Which Is The Better Option?
